Good photos have the potential to positively impact your business. From photographers to eCommerce marketers and advertisers, better consumer engagement begins with high-quality appealing images. Simple pictures are just not enough to create an influence, it needs enriched editing. According to a survey by BigCommerce, 67% of eCommerce retailers outsource their photo editing, and of these businesses, 48% registered more than a ten percent increase in revenue. This signifies the advantages of outsourcing for a business.
Further, hiring third-party service providers for editing tasks can save time, and investment, and provide you with enhanced images that attract more leads. But, you need to engage an efficient service partner to realize these goals for the business.
In this article, we will discuss the process of extracting results through outsourcing your photo editing tasks.
How to Create an Outsourcing Strategy?
First, setting clear goals is essential when hiring photo editing services to ensure that the outcome meets the business’s specific needs and objectives. Here are some steps to help set outsourcing goals:
. Determine Budget and Resources
Check for the resources available for outsourcing photo editing services. This includes the amount of money allocated for the project, the number of images that need to be edited, and the hardware-software needed to transfer and receive files.
. Define the Goals
Next, you need to identify specific goals for outsourcing photo editing services, such as cropping, background removal, color correction, virtual staging, etc. These goals should be measurable and achievable within a specific timeframe. Create a strategy and draft realistic expectations. Later you can communicate these to the outsourcing partner. This may include the specific editing requirements, quality standards, deadlines, and performance metrics.
. Select the Right Outsourcing Partner
Choose an outsourcing partner that has enough experience working with eCommerce or photographers, or other allied businesses. Check whether they can provide the specific services required to achieve the goals. Evaluate potential partners based on their portfolio, customer reviews, and reputation in the industry. We will elaborate on this part later in the article.
. Progress Tracking
Establish a system for tracking progress towards achieving the outsourcing goals before assigning tasks to a firm. This may include regular check-ins, feedback sessions, and performance metrics.
How to Find an Eligible Outsourcing Partner?
Choosing the right outsourcing company to assign your photo retouching tasks is crucial to achieving quality results. Failure to minutely evaluate the capabilities of an agency may jeopardize the whole effort. In this regard, the following steps will help you select a suitable photo editing company:
. Check Their Website and Portfolio
Go through their website in detail. This will give you an idea of their skills and expertise and past projects.
. Read Reviews
Read online reviews from previous clients to see what their experience was like with the photo editing service. This will give you a sense of their reliability, professionalism, and quality of work.
. Evaluate Pricing
Consider the pricing of the photo editing service and whether it is reasonable for the level of work you require. Be wary of services that offer extremely low prices, as they may not deliver high-quality work.
. Check Turnaround Time
Make sure the photo editing service can deliver the edited photos within the timeframe you require. If you need the photos quickly, look for a firm that offers expedited service. You can check their portfolio and examples of previous work to determine if they deliver high-quality results that meet your timeline.
. Check Communication Process
Ensure that the photo editing service has clear communication channels and that they respond promptly to your inquiries. This will help to ensure that your project runs smoothly and that any issues are resolved quickly. Inquire, whether they offer 24-hour client support, chatbots, or a dedicated project manager.
Determine if the photo editing service specializes in the type of editing you require, such as product photo editing, portrait editing, or photo restoration. Examine the team’s capabilities by looking into their qualifications and experience.
. Customer Service
Check their communication channels, response times, and overall customer service to ensure that they are easy to work with and responsive to your needs. A professional outsourcing partner will facilitate clients with a dedicated resource person and round-the-clock support for prompt help.
Ensure that the photo editing service has appropriate security measures in place to protect your photos and personal information. To protect your data it would be better to know whether they upload to a cloud server or use FTP, what are the security protocols, and do they have firewalls in place. Check if a non-disclosure agreement (NDA) is a part of their contract and also inquire about certifications like ISO 9001.
. Tools and Techniques
Determine if the photo editing service uses up-to-date editing tools and techniques to deliver high-quality results. Inquire about the software they use and also ask about their hardware setup. Compare the technology setup of different service providers and also check its feasibility against the charges.
Overall, take your time when analyzing a photo editing service provider and do your research to ensure that you find a reputable and eligible service that can deliver high-quality work within your budget and timeframe.
Steps to Ensure Quality Results
Outsourcing photo editing services for businesses can be a cost-effective solution to streamline operations and increase productivity. However, it is important to ensure that the outsourcing partner provides quality results to maintain the brand’s image and customer satisfaction. eCommerce businesses can ensure that their service partners meet their quality standards, deadlines, and specific requirements. Here are some steps to ensure quality results when outsourcing photo editing services for an eCommerce business:
. Provide a Workplan
Before outsourcing, it is important to convey the specific photo editing requirements, such as background removal, color correction, resizing, etc. Communicate your expectations to the outsourcing partner, including the quality standards, deadlines, and specific requirements. Use visual aids like reference images and detailed instructions to help the outsourcing partner understand the specific editing needs. Based on this sketch out a work plan with your service provider.
. Provide Sample Images for Clarity
Provide sample images to the outsourcing partner to give an idea about required quality standards. These images should be representative of the type and complexity of images that need to be edited. Review the edited images to ensure they meet your expectations before moving forward with the project.
. Establish a Quality Control Process
This is to ensure consistent quality. It may include regular monitoring by the agency itself, along with quality analysis from your end. Setting up performance metrics and conducting feedback sessions will assist in achieving constant quality.
. Maintain Communication
Maintain open communication with the outsourcing partner throughout the project. Regularly check in and provide feedback to ensure the project is on track and the results meet your expectations.
Outsourcing editing tasks to a reliable and experienced photo editing company can help eCommerce businesses streamline their operations and increase productivity. These steps can assist eCommerce businesses to ensure that their outsourcing results meet quality standards and provide high-quality images that enhance their brand image and customer satisfaction.
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